Better Seafood Better Life!

E-commerce to drive value-added product consumption in China

The trend in China is increasingly towards value-added, processed seafood products, Cui He of the China Aquatic Products Processing and Marketing Alliance (CAPPMA) told his panel at the SeaWeb summit. The current market share for processed seafood goods is 35%, but this is expected to continue increasing in the coming years, driven in part by e-commerce. The chief driver behind this move is convenience, he said, with younger generations looking for a quicker solution than cleaning and cooking a whole fish. In this way, the market share, and variety of, value-added and ready-processed seafood is expected to increase, particularly via online shops. The importance of online retail is such that CAPPMA has been in discussion with e-commerce giant Tmall to guarantee the traceability of all fish sold through the online mall this year, said He. In order to serve a market which …

policy research
Consultative Services, Project Surveys and Policy Advices

Standards Formulation
Working out industrial standards for aquatic products

Industrial Self-discipline
Giving warning for crisis and leading sustainable development

Credit Evaluation
Carrying out enterprises credit assessment

Brand Strategy
Promoting brand building up and improving

International Communication
Establishing partnership with international organizations

Information Collecting
Collecting and releasing industrial information home and abroad

Exhibition and Exchange
Organizing enterprises to attend the professional exhibitions

Export Seafood Auditing
Auditing the certification for wild-caught seafood export